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拜耳医药保健积极投身“健康北京人——全民健康促进十年行动”大型公益活动

日期：2010-07-27　　　　浏览次数：58

2010年6月5日、6日，由北京市委宣传部、北京市卫生局、北京日报报业集团等共同主办，拜耳医药保健有限公司、北京日报报业集团发行公司承办，第四届健康北京人——全民健康促进十年行动游园会在地坛公园隆重举行。北京市卫生局方来英局长，北京市委宣传部和东城区的主要领导参加了本次活动。杨文英教授，向红丁教授以及赵之心等著名的医学及健身专家也专程来到现场，并为北京市民传授科学健康知识。

《健康北京人——全民健康促进十年行动》旨在大力推动全民健康促进，将北京打造成拥有健康环境、健康人群和健康服务的现代化国际大都市。为了让市民能够积极参与到本次大型活动中来，北京日报报业集团旗下的北京日报，北京晚报，北京晨报等多种报刊在活动之前纷纷登出大幅报导，极大提升了市民们的参与热情。

活动当天，很多人都是拿着报纸专程来到游园会进行参观和咨询的，《家庭健康小屋手册》也成为市民们必领的资料。这份手册由市政府相关部门，京报集团和拜耳医药保健共同编纂制作，专门为本次游园会准备了五万册作为送给北京人的礼物分发给所有参与活动的市民们。这份《家庭健康小屋手册》的主旨是：小屋是我家，健康你我他。号召市民们成为家人健康的“守门人”，用科学的方法保护家人健康。《手册》的内容实用并且通俗易懂，一学就会，一用就灵。拜耳医药保健的拜大爷，唐大妈，新同和灵灵四个卡通形象也成为了《手册》里主打人物，并随着手册的分发走进了北京的千家万户，随着健康家庭的理念而深入人心。

作为在慢病领域有着创新研究和治疗手段的领先医药公司，拜耳医药保健也当仁不让的投身到本次大型健康公益活动中来。拜耳健康小屋的系列活动也成为本次游园会的重要组成部分。拜耳健康小屋总是熙熙攘攘，人流不断，两天之中共接待了几万名市民。健康小屋共分为五个主要区域。在体检区，市民们测量身高、体重和血压，然后计算体重指数，了解自身的健康指标。拜耳糖尿病保健部门的工作人员也在体检区专门辟出区域，为市民们包括拜耳糖尿病关怀俱乐部的会员免费进行血糖测试。

多位来自心血管、糖尿病和高血压方面的知名专家为前来小屋咨询区的北京市民解答各种健康疑问。与一对一的健康咨询相结合，健康小屋还设立健康大讲堂面向更多群众，邀请知名专家授课。课程安排紧凑，内容活泼，用游戏和现场演讲的方式向前来听课的市民们传授糖尿病、高血压、血栓等常见病的预防和诊疗知识。北京协和医院营养科陈伟副教授讲“科学饮食远离疾病”，针对近期一些营养保健的误区做出科学、理性的分析；北京积水潭医院康复科郭险峰主任在大讲堂里现场教授简易健身方法达到肌肉和骨骼的治疗与康复。所有参加义诊和讲课的专家们都得到了由组委会和拜耳医药保健共同颁发的荣誉证书，表彰他们对公益活动的奉献精神。

Bayer HealthCare actively participated the public health promotional event in Beijing

Co-organized by Beijing Municipal Government, Beijing Health Bureau, Beijing Daily Group and Bayer HealthCare, the Fourth “Be a Healthy Beijing Citizen – 10 Year Public Health Promotion Task Plan (2009-2018)” was held from June 5 to 6 at Ditan Park. Mr. Fang Laiying, the Director of Beijing Health Bureau, the officials from Beijing Municipal Government and Dongcheng District and representative from Bayer HealthCare presented at the event. Famous KOLs, including Dr. Yang Wenying, Dr. Xiang Hongding and Mr. Zhao Zhixin, also addressed the ceremony and brought the Beijing citizens with health knowledge.

The Public Health Ten-Year Promotion Plan , initiated by the Beijing municipal government, is to further improve the health indexes of local citizens and build Beijing into an international metropolitan with healthy environment, healthy people and healthy service. The major newspapers under Beijing Daily Group including Beijing Daily, Beijing Evening News and Beijing Morning Post, all gave comprehensive reports for the event which greatly aroused the interest of Beijing citizens for participation.

The Handbook for Family Health was the must-have material during the two-day event. Co-edited and produced by the government departments, Beijing Daily Group and Bayer HealthCare, 50 000 copies were printed out as the gift for each Beijing citizen to the event. The handbook is to encourage people to become the gatekeepers of their families' health. The content of the book is authoritative, informative and understandable. Bayer healthcare famous cartoon images, Grandpa Bai, Grandma Tang, Xin Tong and Ling Ling, names after our products – Glucobay, Adalat, and BayAspirin became the key figures of the handbook, walking into thousands of families with the delivery of the handbooks.

Being the leading pharma company on chronic diseases treatment, Bayer HealthCare actively devoted into the public health promotion. As an important part of the public health event, Bayer Health Cabin received tens of thousand people during the weekend. The Cabin has five main sections. People were given the measurement on height, weight and blood pressure at the physical examination section. All the three results were calculated together to get the final heath index. Staff from DC also came to give the visitors free blood sugar test during the two days.

KOLs which have special expertise on cardiology disease, hypertension and diabetes gave advice to the visitors which have the chronic problems. In conjunction with the one-on-one consultancy, the lectures gave more audience the scientific knowledge on chronic disease prevention and treatment. The education programs were injected into interactive games which made the messages easier to be understood. Prof. Chen Wei, nutritionist from Peking Union Medical College Hospital, gave scientific analysis on some healthcare misperceptions. Mr. Guo Xianfeng from Beijing Jishuitan Hospital, the No.1 orthopedics hospital in China, show the simple but effective ways in his lecture on alleviating the pain of the bone and muscles. To commend the spirit of dedication and devotion of doctors providing medical consultation, Certificates of Honor issued by Beijing Municipal Government, Beijing Health Bureau, Beijing Daily Group and Bayer HealthCare were granted.